Surrey Sports Park appoints Generate
14 September 2011
Surrey Sports Park has appointed Generate to enhance its PR offering, and assist to profile Surrey Sports Park as an elite athlete and team training facility among national and international sporting federations, as well as high profile teams.
Generate’s PR team has developed a strategy involving media relations, event activity, direct marketing, and digital activity, showcasing the venue as a top athlete venue.
Surrey Sports Park will host Olympic and Paralympic teams next year, who will utilise the venue as a base for training, benefiting from the facilities including the 50m swimming pool and Human Performance Institute, as well as over 2,500 rooms located on site at the University of Surrey.
Other high profile teams who currently use the venue include Harlequins Rugby Union, Women’s GB Basketball, Surrey Storm, Guildford Heat, and the Women’s RFU.
Chief executive of Surrey Sports Park, Paul Blanchard, said: ‘Since opening in April 2010, we have staged several successful large-scale events including the 2010 Women’s Rugby World Cup, GB Women’s Eurobasket, and Four Nations basketball matches, as well as hosting Olympic and Paralympic teams and athletes’.
‘The sports park offers an array of state-of-the-art sports facilities and performance support services, which based just 40 minutes from London Heathrow and Gatwick airports, provides a unique and convenient multi-purpose training and events venue’.
‘We have engaged Generate to help build our profile and with their expertise in the industry, we will work with them on continuing to position us as one of the UK’s top training facilities’.
Rupert Pratt, managing director of Generate Sponsorship, added: ‘We have developed a PR and digital programme of activity that will showcase the facility as a leading venue that hosts top athletes and teams’.
‘Surrey Sports Park is a fantastic venue and we’re looking forward to working with them to achieve their objectives’.